Local content in the media

19 December 2017 - A Open Forum on Other in Geneva, Switzerland


Digital technologies and widespread connectivity has transformed the old ways of content production and distribution across all creative industries, with consequences to all levels of the sector, from business models to the audiences news consumption habits.

The enhancement of legal offer and the empowerment of users have shown that despite general trend towards globalization of content, the appetite and need for local content is still high and is set to remain. 

Cultural diversity is not only a value to be safeguarded but it is a market driver in itself. In this scenario, Media companies play the most crucial role in preserving and boosting the availability of local content worldwide. 

The WIPO-EBU Open Forum will look at how a balanced and effective copyright system and media regulation represents a powerful tool to implement any policy goal in this field.
Tag 1: Local Content
Tag 2: Media
Tag 3: Copyright
Name(s) of Speaker(s):
WIPO, Paolo Lanteri
EBU, Giacomo Mazzone & Heijo Ruijsenaars
FIAPF, Bobby Bedi (Film Director, India) & Bertrand Moullier
WAN-IFRA, Daniel Bergamasco (Digital Editor at Veja, Brazil) & Elena Perotti

Name of Online Moderator: WIPO, Victor Owade
Background Paper:
Past IGF Participation: Yes
Report Link: http://www.intgovforum.org/multilingual/index.php?q=filedepot_download/4115/377
Name: Mr. Paolo Lanteri
Organizational Affiliation: WIPO/EBU
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