The Business of Creativity: User Generated Content and Intellectual Property

3 September 2014 - A Workshop on Other in Istanbul, Turkey

Original Proposal

IGF 2014 sub theme that this workshop fall under

Content Creation, Dissemination and Use


The session aims at identifying new trends in the production, distribution and sharing of creative content in the digital environment. We are in the middle of a great migration of content from analogue to digital. There is a change in roles of the different players along the value chain and an accompanying shift in how each of these players will be compensated for their work.
The online environment is providing access to an unprecedented, and, in some instances, overwhelming quantity of information and content. In the analogue environment, media, news, education, music, and gaming products are primarily created and distributed by the content industry. The internet however is awash with a huge number of accessible creations generated by individuals. User-generated content (UGC) is experiencing a steady growth in terms of social and economic importance. The session will look at the main economic, legal and social challenges linked to emerging platforms and innovative business models flourishing on the web. In particular panelists will contribute to the ongoing debate around the intertwined relations between industry-generated content and UGC. Understanding their roles in sectors such as media, education or social networks will be crucial to approach challenges linked to IP regulation, both law and policy. Increasingly, media industry proactively engages with consumers and approaches UGC as an asset rather than an alternative to their business. Values of Paragraph 72 of the Tunis Agenda, such as “Facilitate the exchange of Information and best practices...” and “Identify emerging issues, bring them to the attention of the relevant bodies and the general public...” will serve as a framework for the discussion.

Name(s) and stakeholder and organizational affiliation(s) of institutional co-organizer(s)

World Intellectual Property Organization (WIPO): Intergovernmental Organization, United Nations Specialized Agency

World Economic Forum (WEF): Civil Society

Has the proposer, or any of the co-organizers, organized an IGF workshop before?


The link to the workshop report;

Type of session


Duration of proposed session


Subject matter #tags that describe the workshop

#ugc; #copyright; #socialnetworks; #digital; #media

Names and affiliations (stakeholder group, organization) of speakers the proposer is planning to invite

Mr. Andres Guadamuz, University of Sussex, Civil Society (confirmed)
Mr. Glenn Deen, NBC/Universal, Private Sector, Content Industry) (confirmed)
Ms. Sarah Wynn-Williams, Facebook, Private sector (confirmed)
Mr. Paolo Lanteri, WIPO, Intergovernmental organization
Mr. Nuri Colakoglu, Dogan Media, Private sector (confirmed)

Name of Moderator(s)

Mr. Ignasi Guardens Partner, K&L Gates

Name of Remote Moderator(s)

Ms. Janine Khraishah (WEF), Civil Society (Confirmed)

Description of how the proposer plan to facilitate discussion amongst speakers, audience members and remote participants

5 minutes: Introduction by proponents
10 minutes: Each panelist poses a question to the audience
40 minutes: Interactive discussion among participants facilitated by the moderator
20 minutes: Q&A from the audience
15 minutes: wrap up and conclusions

Description of the proposer's plans for remote participation

We will advertise the panel through our channels, including social networks. Key academic institutions and civil society group will be specifically invited to join the debate

Background paper

background paper