The availability of locally-relevant content is critical to Internet adoption and growth, in particular in emerging economies. This workshop will establish the link between the availability of locally relevant content, increased investment in local infrastructure and consumer prices for internet access (for example, as detailed in the UNESCO/ISOC/OECD 2011 sponsored paper). In the spirit of the IGF multistakeholder model, this workshop is proposed jointly by UNESCO and the Walt Disney Company.
The availability of locally-relevant content is critical to Internet adoption and growth, and in particular increased investment in local infrastructure and lower consumer prices for internet access. The workshop will explore the critical components of an atmosphere that encourages content creation including an environment supportive of creative expression and political speech; a trusted environment that includes privacy protections, consumer protections, developed online payment systems and intellectual property protections. The workshop will touch on various business models that have seen some success including advertising supported and pay for service models and the different and important contributions that educational content, professional content and user generated content can play.